Richa K. Saxena

Assistant Professor

Interest Areas:

Marketing, Operations Research, Research Methodology

Experience: 15 years

Taking sessions on Management, Marketing, Research and Mathematics for Undergraduate and Postgraduate students and PhD scholars.

Research Publications:

Saxena, R. K. (2023). On-demand online video streaming services: a bibliometric analysis and future research agenda. Communication Research and Practice, ABDC, C-category 00(00), 1–14.
Meenakshy, M., Saxena, R., & Srivastava, M. (2020). Gamification: Increasing electronic word of mouth in tourism. SCMS Journal of Indian Management, SCOPUS, 17(4), 51–62. Saxena, R. K., & Menon, S. (2021). Content Wars for Excellence in Online Streaming Platforms in India: Comparative Analysis of Netflix and Amazon Prime Video. Journal of Education: Rabindra Bharti University, UGC-CARE, XXII(8(II)), 28–35.
Saxena, D. R. K., Kaur, R., Jain, R., Padhye, R., Patel, R., & Chopra, S. (2024). A Review of Sports Analytics. International Journal for Research in Applied Science and Engineering Technology, 12(4), 5925–5930.
Saxena, D. R. K., Phukon, A., & Goyal, A. (2024). Consumer Intention and the Role of eWOM in the Movie Industry. International Journal of Multidisciplinary Research and Analysis, 07(09), 4167–4174.
Saxena, R. K., Sejpal, K., Chheda, K., Baid, K., Akkapeddi, I., & Mundhra, M. (2024). Brand Bets?: Unveiling the Marketing Magic Behind Online Gambling’s Success. American International Journal of Business Management (AIJBM), 07(08), 31–39.
Saxena, R. K., Garg, A., Jain, A., Mittal, A., Y, B., & Kachhara, D. (2024). The Applications of Operations Research in Insurance and Management. International Journal of Management and Social Science Research, 102(2), 45–66.
Saxena, R. K., Shah, A., Ranjan, A., Khandelwal, A., Bapu, A., & Nair, A. (2024). A Bibliometric Review of Sustainable Supply Chain Management: An OR Perspective. International Journal of Business Management and Economic Review, 7(05), 1–23.
Saxena, R. K., Mahipal, V., Jhunjhunwala, V., & Mall, V. (2024). Understanding Consumer Purchase Intention and Brand Value of Eco-Friendly Fast-Moving Consumer Goods. International Journal of All Research Education and Scientific Methods, 12(5), 797–804.
Saxena, R. K., & Menon, S. (2021). Perceptual Mapping of Online Video Streaming Platform in India. Asian Journal of Research In Marketing, 10(4), 15–23.
Saxena, R. K., & Menon, S. (2021). User Perception of Service Quality, Privacy, and Satisfaction for Online Video Streaming Platforms in India. International Journal of Engineering Research & Technology (IJERT), 10(09), 230–234.
Saxena, R. K., & Menon, S. (2021). Work-Life Balance when Work Meets Home. International Journal of Business Management and Economic Review, 4(1), 191–206.
Michael, R., & Saxena, R. K. (2020). An online relationship between consumer trends and food in its various avatars. IIMS Journal of Management Science, 11(2), 120.
Saxena, R. K., Kanwal, R., Jain, S., Gandhi, S., & Soni, S. (2019). Sports Analytics: Indian Premier League Scheduling Problems. Asian Journal of Multidimensional Research, 8(8), 42–50.
Saxena, R. K., Goel, S., Raiyani, S., Jain, S., Agarwal, S., & Thakur, S. (2018). Impact of Television Advertising on Social Awareness of Children. Asian Journal of Multidimensional Research, 7(7), 173–184.
Saxena, R. K., Aggarwal, S., & Aggarwal, A. (2018). Operations Analytics: Call Center Optimization. Asian Journal of Multidimensional Research, 7(7), 161–172. https://doi.org/10.1002/asjc.903
Saxena, R. K., Agarwal, R., Varma, R., Sethi, S., Upadhyay, P., & Chaudhary, P. (2018). Optimization of the Top Order of the Indian Test Cricket Team. Asian Journal of Multidimensional Research, 7(11), 152–159.
Saxena, R. K., Kandhari, R., Singh, R., Patne, R., Mehta, R., & Grover, S. (2017). Disaster Management: Managing the Calamities Through Operations Research. International Journal of Innovative Science and Research Technology, 2(10), 245–253.
Bansal, V., Kumar, V., Chopra, V., Jain, V., & Saxena, R. (2017). Effective Railway Planning Through Operations Research. International Journal of Innovative Science and Research Technology, 2(11), 66–89. www.ijisrt.com. ISSN - 2456-2165
Saxena, R., Jindal, A., Phadke, A., Sharma, A., Sharma, A., & Asmeet Kaur. (2017). Applications of Operations Research and Data Mining Techniques in the Healthcare Sector. International Journal of Innovative Science and Research Technology, 2(11), 1–13.

Best Paper Awards:

For the presentation of the research article "Content Wars for Excellence in Online Streaming Platforms in India: Comparative Analysis of Netflix and Amazon Prime Video” at an International Conference organized by Valia College in May 2022.
For the presentation of the research paper "Gamification: Increasing Electronic Word of Mouth in Tourism” at the Social Science Research Colloquium organized by the Cochin School of Business and University of Petroleum and Energy Studies, Dehradun, in November 2019

Workshops Conducted

SN	Details	Mode
1	"Bibliometric Analysis" on 2 September 2022 for NMIMS faculty	offline
2	An online session on "Research Tools for Beginners: Open-Source Resources for Searching, Managing and Presenting Data" online 24 May 2021 (1.5 hours)
3	An online Training session on "Reference Management Tools for Academic Writing” for the research and PhD scholars organized by Dr Shobha Menon – PhD Guide Hinduja College on 25 June 2020	online

Guided Student Research Assignments

SN	Title	Publication	ISSN No.	Year
1	Application of different operations research techniques in various sports	International Research Journal of Modernization in Engineering Technology & Science (IRJMETS)	2582-5208	2021
2	Optimization of shelf space using OR techniques	IJARIIT Journal	2454-132X	2021
3	Application of operations research in e-commerce	International journal of scientific research in engineering and management	2582-3930	2021
4	Establishment of a relation between the schedule of TV series and allocation of commercials	International Research Journal of Modernization in Engineering Technology & Science (IRJMETS)	e- ISSN: 2582-5208	2021
5	The Recommender System: Operations Research in OTT Platforms	International Journal of All Research Education and Scientific Methods (IJARESM)	2455-6211	2021
6	Using the GARCH framework to Aid in Decision Making for Businesses with Forex Exposures	International Journal of Advance Research, Ideas and Innovations in Technology	2454-132X	2021
7	Operations Research in Financial Markets	International Research Journal of Modernization in Engineering Technology and Science	2582-5208	2021
8	Operations Research and Analytics in Healthcare	International Research Journal of Modernization in Engineering Technology and Science (IRJMETS)	e-ISSN: 2582-5208	2021
9	Application of Operations Research in the Food Delivery Industry	International Research Journal of Engineering and Technology	e-ISSN: 2395-0056, p-ISSN: 2395-0072	2021
10	Application of operational research in the hospitality industry	International Research Journal Of Modernization in Engineering Technology and Science	2582-5208	2021
11	Application of Operations Research for Traffic Management in Mumbai	International Research Journal of Modernization in Engineering Technology & Science (IRJMETS)	IRJMETS31000008780	2021
12	Fraud Examination of Kingfisher Airlines	International Journal of Advance Research, Ideas And Innovations In Technology	2454-132X	2021
13	Improving the efficiency of public transportation in India using operations research	International Journal of Advance Research, Ideas And Innovations In Technology	2454-132X	2021
14	Operations Research in the Cruise Industry	International Research Journal of Modernization in Engineering Technology and Science	2582-5208	2021
15	Applications of operations research in advertising media of fantasy sports	International Journal of Advanced Research, Ideas and Innovations in Technology	2454-132X	2021
16	Application of Operations Research in the supply chain management of wineries	International Journal of Advance Research, Ideas, and Innovations in Technology (IJARIIT)	2454-132X	2021
17	Integer programming for selecting the best playing XI of an IPL team	IJARIIT	2454-132X	2021
18	Analyzing the hyperlocal delivery business model using operations research techniques	IJARIIT (International Journal of Advanced Research, Ideas and Innovations in Technology)	2454-132X	2021
19	Project planning and cost optimization in the Construction Industry	International Journal Of Advance Research, Ideas and Innovations In Technology	ISSN: 2454-132X	2021
20	Application of Operations Research Techniques in Human Resource Decision-Making in Various Organizations	International Journal of Advances in Engineering and Management (IJAEM)	2395-5252	2021
21	Recommendations for an effective vaccination supply in India using Operations Research tools	International Journal Of Advanced Research, Ideas And Innovations In Technology	2454-132X	2021
22	Applications of Operations Research in Insurance Risk Management	Journal of Emerging Technologies and Innovative Research	eISSN: 2349-5162	2021
23	Optimizing India’s Emergency Response System for Pandemics like Covid-19	International Journal of Innovative Science and Research Technology	2456-2165	2021
24	Application of operations research for emerging electric vehicles in India	Journal of Emerging Technologies and Innovative Research (JETIR)	2349-5162	2021
25	Operations research analytics in sports	International Journal of Advanced Research, Ideas and Innovations in Technology (IJARIIT)	2454-132X	2021
26	Use of Operations Research in Lottery, Sports Betting and Gambling in Casinos	International Journal of Scientific Research and Engineering Development	ISSN: 2581-7175	2021
27	Applications of Operations Research in the Airline Industry	International Journal of Scientific Research and Engineering Development	2581-7175	2021
28	Application of the Hungarian Assignment Method in the Aviation Industry	International Journal of Innovative Science and Research Technology	2456-2165	2021
29	Application of operation research in Formula One	IJEAST	ISSN:2455-2143	2021
30	Operations research and telecommunications	International Journal Of Advance Engineering And Research Development	e-ISSN- 2348-4470	2021
31	Adoption of electric vehicles: challenges and solutions	International Journal of Innovative Science and Research Technology	2456-2165	2021
32	Application of OR techniques on government planning during the COVID-19 pandemic	International Journal of Advance Research, Ideas and Innovations in Technology	2454-132X	2021
33	Effective use of Instagram algorithm for the benefit of small online businesses	International Journal of Innovative Science and Research Technology (IJISRT)	2456-2165	2021
34	Use of Operations Research in the Healthcare Industry	International Journal of Scientific Research and Engineering Development	2581-7175	2021
35	Operations Research Techniques Applied to the Financial Markets	International Journal of Innovative Science and Research Technology	2456-2165	2021
36	Optimization of capital structure using operations research techniques	IJARIIT- International Journal of Advanced Research, Ideas and Innovations in Technology	2454-132X	2021
37	Portfolio Optimisation for Two Investors	International Journal of Innovative Science and Research Technology	2456-2165	2021
38	Application of Operations Research in Supply Chain Management of Micro, Small and Medium Enterprises	International Journal of Advance Research, Ideas and Innovations in Technology	2454-132X	2021
40	Application of Operations Research for Lap Time Optimization in Formula 1 Racing	International Journal of Advanced Research, Ideas and Innovations in Technology	2454-132X	2021
41	Solutions from Operations Research for the COVID-19 Vaccination Challenge	International Journal of Scientific Research and Engineering Development	ISSN: 2581-7175	2021
42	Applications of Operations Research in Supply Chain Management	International Journal of Innovative Science and Research Technology	2456-2165	2021
43	Operations Research in Food Delivery	International Journal of Research in Engineering, Science and Management	2581-5792	2021
44	Simulation and application in slot Machine Analytics	IJARIIT	2454-132X	2021
45	Application of operations research in maximization of matchday revenue of premier league clubs	International Journal of Scientific Research in Engineering And Management (IJSREM)	2582-3930	2021
46	Application of Operations Research in the Steel Industry	International Journal of Innovative Science and Research Technology	2456-2165	2021
47	Application of Cross-docking in FMCG Industries	International Journal of Scientific Research and Engineering Development	2581 - 7175	2021
48	Operations Research Applications of Queuing theory in a fast-food restaurant	International Journal of Scientific & Engineering Research (IJSER)	2229-5518	2021
49	Applications of Operations Research in Theme Parks	Journal of Emerging Technologies and Innovative Research	2349-5162	2018
50	Operations Research in Franchising Decisions	International Journal of Advance Research, Ideas and Innovation in Technology	2454-132X	2018
51	Operation Analytics: Uber and Ola Logistics Optimization	International Journal of Advanced Research and Development		2018
52	A study of the application of operations research in the valuation of players in IPL	International Journal of Advance Research, Ideas and Innovation in Technology	2454-132X	2018
53	Operations research in food delivery	International Journal of Advanced Research and Development		2018
54	Application of game theory in water resource management	International Journal of Advanced Research and Development		2018
55	Operations Research and Telecommunications	International Journal of Advance Engineering and Research Development	2348-4470	2018
56	Applications of operations research in advertising media	International Journal of Advanced Research and Development		2018
57	Quantitative Analysis of Potential Energy Sources	International Journal of Advance Research, Ideas and Innovation in Technology	2454-132X	2018
58	Application of Operations Research in Cab Aggregator Route Assignments	International Journal of Innovative Science and Research Technology	2456-2156	2018
59	Use of operations research in football	International Journal of Advanced Research and Development		2018
60	Application of Operations Research in the Indian Aviation Industry	International Journal of Advance Research, Ideas and Innovation in Technology	2454-132X	2018
61	Application of operations research in agriculture	International Journal of Advance Research, Ideas and Innovation in Technology	2454-132X	2018
62	Operations Research in Agriculture & Green Logistics	Journal of Emerging Technologies and Innovative Research	2349-5162	2018
63	The concept of operations research in product introduction planning	International Journal of Advance Research, Ideas and Innovation in Technology	2454-132X	2018

Official Email ID: richa.saxena@nmims.edu

Office Phone No: 022 423 35743